When it comes to traditional online advertising, much of what consumers see isn’t relevant to their interests. At Match2Paper, we don’t do traditional. We can help you find and connect with customers by taking time to understand your brand and target audience, then creating a step-by-step plan to engage the right people through meaningful content. We do this through:
- Pay-Per-Click Advertising (PPC)
- Our team of Google- and Bing-certified advertising specialists has run hundreds of profit-generating PPC campaigns, and we’re ready to do the same for you. Each step of our process – including initial research, bid strategy, ad and landing page creation, testing, optimizing, and reporting – is designed to provide you the best possible return on your investment.
- Digital Display & Programmatic Advertising
- Depending on your target audience and business objectives, we will use specific sites, ad networks, and/or programmatic platforms to manage ad buys, test creative, gain business intelligence, and deliver results.
- Native Advertising
- With a team of content writers, we can develop sponsored content or advertorials, which blend seamlessly into host sites by adopting their styles. This approach can effectively raise awareness of your business and its brand equity.
- Email Marketing
- From building quality lists and avoiding spam filters to delivering valuable content and deepening relationships through automated campaigns, we take a results-driven approach to email marketing, which consistently delivers positive ROI.
- Paid Social Media
- Using the targeting features available in Facebook and LinkedIn, we can target specific audiences based on characteristics such as location, age, gender, occupation, interests, behaviors, and more. Plus, we can target your existing customer base through social media channels to help cross-sell your products and services.
As your digital advertising gains momentum, we collect and closely watch performance data to see what works and what doesn’t, fine-tuning your campaign to drive clicks, sign-ups, and ROI.
*Source: Digiday.com.