Data is raw information. Analytics is figuring out what the data means, then applying this knowledge to strengthen your online presence and drive customer engagement. Our team stays on top of the latest technology and algorithm changes to help your website and social media thrive in a changing digital environment. We interpret and respond to traffic data to ensure continuous improvement. And we don’t simply gauge your performance through impressions, clicks, and page views: We report real-world measurements, like conversions and ROI. Our specialties include:
- Conversion Tracking
- The key to any successful marketing plan is knowing what strategies, campaigns, channels, and message points are producing the best results so you can optimize and generate more profit. Our goal is to make your marketing as effective as possible, show you what works, and help you calculate your ROI.
- Call Tracking
- Our call tracking can clearly show you the results of each ad and each landing page. You also have the option to record calls, so you can monitor your customer service. Depending on the nature of your business, there is a HIPPA-compliant option and one that ensures the safety of your clients’ financial information.
- Site Traffic Reports
- We dive deep into the analytics of your site, looking at mobile performance, traffic acquisition, keyword analysis, bounce and exit rates, new and returning visitors, and more to get a full picture of what’s working and what can be improved. Then we present it to you in a way that’s easy to understand.
- Tag Management
- In order to gather data, track visitors, and integrate your campaigns with advertisers and analytics providers, small pieces of code need to be embedded in various places on your site. It’s not exactly glamorous work, but managing these tags are a critical component of what makes our digital marketing campaigns outperform the competition.